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By Kristen Clark

Type the words “kinder egg surprise” into a YouTube search, and you will be led into a weird and unfamiliar world–unfamiliar, that is, except to legions of two-year olds and their bewildered mothers. Kinder Egg Surprise videos have been called everything from toddler crack, to tedium porn, to “just plain creepy”–but whatever they’re called, these inexplicably addictive videos of hands unwrapping chocolate eggs are now a multi-million dollar industry on YouTube. Producer Kristen Clark attempts to explain their strange appeal.

Photo by Julius Motal